Brinkerhoff Certification for High Performance Learning Journeys®

When training needs to make a difference!

The Brinkerhoff Certification for High Performance Learning Journeys® is an instructional design program with a difference. Built on over four decades of research by thought leader, Professor Robert Brinkerhoff, this certification will equip you with a model and complete toolbox to help you consistently design training initiatives that deliver performance improvement and business impact for your and your clients’ organizations.


The Three-Part Certification Process

Brinkerhoff Certification for High Performance Learning Journeys® has three levels of certification to accommodate the needs of different Learning & Development professionals. Read on to find out what level(s) will work best for you; Champion, Architect or Practitioner

The Champion program is the foundational certification level.  It has been to designed to have relevance and appeal for all learning and development professionals – from instructional designers and course leaders to training procurement officers and heads of L&D.

The certification sets out the key methods and principles for designing High Performance Learning Journeys and provides a rich and comprehensive toolbox to help you design journeys with a focus on performance.

The program is cohort-based and spans 6 weeks including 2 x 3 hours of live on-line training and 6 hours of self-paced assignments (approx. 1 hour per week).

After completing the Champion program you will be equipped with the knowledge, skills and tools to:

  • Prescribe the appropriate level of design robustness based on the strategic value of a given training initiative.
  • Present a compelling case for High Performance Learning Journeys to clients and business stakeholders
  • Assess your own and others training designs and make concrete suggestions for improvement (i.e. suggestions that will increase the degree of business impact).
  • Design seamless and integrated learning journeys that strengthen participant learning and performance results
  • Choose appropriate strategies to manage performance barriers commonly experienced by learners and a key obstacle to training transfer.

The Architect program is the second level of certification.  This level of certification is aimed squarely at instructional designers and those that are intimately involved in training design*.

At this level of certification, you will be working on your own High Performance Learning Journey; either an existing program you wish to improve or a completely new program you are in the process of developing.

This program is entirely self-paced**.  The backbone of the program comprises 3 x 45 min personal coaching sessions with a qualified expert from the Brinkerhoff Certification team.  Between coaching sessions, you will complete self-paced assignments supported by helpful videos and job aids that will guide you step-by-step to creating your very own certified High Performance Learning Journey design.

*completion of Champion level is a pre-requisite to enrolling for the Architect program

**estimated duration is 8 weeks based on the participant being able to allocate 1 to 2 hrs per week.

Practitioner is the last and highest level of certification.  This program is designed for those that wish to deepen and broaden their High Performance Learning Journey skills by implementing the learning journey designed at the Architect level.  As part of the Practitioner program you will be entitled to build and deliver your High Performance Learning Journey design using the Promote® platform*. You will have access to 5 hours of expert consultant support that you will be able to divide up and use as you wish.

To complete your Practitioner certification, you will submit your Practitioner Report detailing how you have executed, followed up and adjusted your High Performance Learning Journey design to ensure performance barriers were identified and managed and performance improvements have been reached.

*Completion of the Practitioner phase using learning journey technology other than Promote® is possible but must be agreed in advance.

*The Practitioner program only includes the Promote platform for one cohort of up to 50 participants for one program design.  Continued use of the Promote platform would require a license agreement.

*Existing Promote licensees are entitled to a 50% discount on the Practitioner program.


Champion: 1295 USD

Architect:  1995 USD

Practitioner: 1995 USD

Champion / Architect bundle: 2695 USD – Save 595 USD



All live webinar sessions in this program: 2.00-5.00 pm CEST

First session: Mars 10th, 2022
Second session: Mars 23th, 2022

All live webinar sessions in this program: 2.00-5.00 pm CEST

First session: April 5th, 2022
Second session: April 19th, 2022

All live webinar sessions in this program: 2.00-5.00 pm CEST

First session: May 5th, 2022
Second session: May 19th, 2022

All live webinar sessions in this program: 9.00-12.00 am CEST

First session: May 11th, 2022
Second session: May 25th, 2022

All live webinar sessions in this program: 2.00-5.00 pm CEST

First session: June 7 th, 2022
Second session: June 21 st, 2022

Terms & Conditions

  • While self-paced, Architect certification must be complete within one year of the first coaching session.
  • When purchasing the Champion / Architect bundle, the first session of the Architect certification must take place within 12 months of starting the champion phase.
  • Promote Licensees are eligible to a 10% discount on all Promote accredited Certification programs

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Curious about the impact of HPLJ? See the results of our study here:

Want to know more about HPLJ? Watch our video here:

The COVID-19 lockdown forced us to move our Thriving Intercultural Marriages workshop online and thanks to this HPLJ course we were able to do so quickly and… improve the quality, reach and impact of the workshop. This was the most impactful learning I did last year. It was a lifesaver for COVID-19 business and changed the way we do training.”

I am excited to have completed the “High Performance Learning Journeys Architect Certification”. It has been full of great insights and positive challenges. Professor Brinkerhoff and the team at Promote International have helped us take our learning design to a new level! As a result, we are launching our KnowledgeWorkx Inter-Cultural Intelligence Certification as an HPLJ blended learning journey… Oh, the beauty of life-long-learning!”

The Brinkerhoff Certification for creating High Performance Learning Journeys was an amazing experience and perfectly timed as I have moved away from an event-based approach to viewing learning as a continual process.

I joined a group of 20 amazing professionals from across the globe to learn a new approach to learning design and use powerful tools to create new and lasting behaviours and results. So what makes an HPLJ unique is the focus on performance and that it incorporates a balance of four core elements; Committing to the journey, Building the knowledge foundation, Developing & practising skills and Strengthening results!”

Creating learning that sticks and that is directly related to better job performance is a daunting task. This ambitious challenge is what the Brinkerhoff Certification Program addresses in a very successful way with its High Performance Learning Journey. The great strength of the method that it takes its point of departure in the business need that the training intervention is to address and then on the basis of that defines the learning objectives.

I have used the method in relation to a sales training program that we have for all customer-facing employees at Nordea Bank with great results. In our Training Department we have adapted the performance map from the course to a pre-scope document for learning, and it makes a lot of sense in our communication with stakeholders. The thinking in the rest of the program is also used in all phases of the training development. A highly recommendable course.

I can say without question that having attended the Brinkerhoff HPLJ programme it has made a huge difference to the way I work. The skills and techniques that I learnt on the programme, have transformed the way we now operate as a business. It genuinely made me completely rethink my approach to learning and development and how results can be achieved.

Completing the Brinkerhoff Certification and learning to use Promote has been a very useful and rewarding process. Our organization is using the design process and Promote to increase our ability to support coaching and collection of performance evidence that allows us to ensure that what we support people learning transfers into practice and achieves the desired results.

The Promote platform, and the design process helps to sharply focus the learning, align the practices that demonstrate use of the knowledge and skills taught, and achieve measurable results. Using Promote we can review the performers progress and outputs, give feedback, and support peer coaching and social learning.

This tool and the related design helps us provide our clients the type of meaningful and performance-based adult learning that helps their employees and organizations meet their goals.

I think this is a very well planned and executed online learning session. All my hopes and expectations were fulfilled (and they were quite high, given the topic HPLJ…). Nice, easy-to-understand learning portal. Adobe Connect works well – I especially liked the “chat pods” and the possibility for you as the facilitators to “delay” my view of the other participants’ messages, giving me the opportunity to think for myself a bit. And in these times of endless Teams meetings full of one-way communication – I must give you special praise for the level of interaction with us participants! Thank you so much for letting me remember how big a difference this makes and what it does for people meeting online.

Brinkerhoff Certification

The Brinkerhoff Certification – for High Performance Learning Journeys® is also available as a traditional classroom training. If you want to invest in an in-house training program we recommend the face-to-face version.

Drop us an email and we’ll contact you with more information.

Professor Brinkerhoff

Robert is the internationally recognized expert in training effectiveness. For the last 40 years, he’s done research and studies on what actually makes a training program deliver results in an organization.

Robert is recognized with the ASTD Exceptional Contribution to Workplace Learning and Performance award and the Neon Elephant award for creative contributions to workplace learning.

The professor is author of sixteen books on training effectiveness, and has been a keynote speaker and presenter at hundreds of conferences and institutes worldwide.