#3 Application of sales skills, changing ingrained habits, and achieving long-term success with Robin Hoyle
In this episode, Rob joins forces with Robin Hoyle, a leading figure in sales training at Huthwaite International. He is recognized for his extensive work in improving sales training effectiveness and is the author of two books on learning and development, as well as a successful podcast host.
Robin shares insights and strategies, highlighting how Huthwaite’s innovative Learning Journey Model reshapes sales training. Uncover the surprising truth that in sales, behavioral change trumps product knowledge. Discover the pivotal role of sales managers, not just as leaders but as mentors and skill nurturers. Learn about the practical application of sales skills in real-world scenarios, the challenges of changing ingrained habits, and the focus on achieving long-term success.
This episode is a must-listen for anyone eager to navigate the dynamic world of sales and learning journeys. Tune in for transformative insights!
About Professor Robert Brinkerhoff:
Robert is Senior Adviser and Head of Impact and Evaluation at Promote International. He is an internationally recognized expert in learning effectiveness and evaluation and his findings have been proven effective in dozens of organizations and have gained popularity worldwide.
Over his 40-year career, he has provided consultation to dozens of multinational organizations around the globe. He has been a keynote speaker and presenter at hundreds of conferences worldwide and has authored several books including Courageous Training and Telling Training’s Story.
