Willy:s Improved Employee Readiness and Cut Sick Leave Costs Across 200+ Stores
Discover how Willy:s created a modern onboarding experience that starts before day one — built with Promote and Induction.
Willys is Sweden’s leading discount grocery chain, offering a broad range of products in 200+ Group-owned stores and online.
Employees
7,273
Revenue
€4.05B
Industry
Food Retail
Origin
Sweden
200+
Stores across Sweden supported by the program
+93%
Of participants reported a positive onboarding experience
€26,500
Reduction in sick leave cost compared to the year prior
+87%
Reported they would recommend Willy:s as an employer
200+
Stores across Sweden supported by the program
+93%
Of participants reported a positive onboarding experience
€26,500
Reduction in sick leave cost compared to the year prior
+87%
Reported they would recommend Willy:s as an employer
Willys is Sweden’s leading discount grocery chain, offering a broad range of products in 200+ Group-owned stores and online.
Employees
16,000
Revenue
€4.05B
Industry
Food industry
Origin
Sweden
willys:s onboarding program
Challenge
Willys, part of the Axfood Group, faced the challenge of introducing large numbers of new hires and summer employees in a consistent and engaging way across more than 200 stores in Sweden. Traditional onboarding lacked clarity, leaving employees uncertain before their first day, and managers without the tools to coach and support effectively.
Willys needed a scalable onboarding program that could build security, clarity, and community while strengthening its position as an attractive employer.
willy:s onboarding program
Outcomes
The onboarding program, built in Promote by Induction, delivered measurable impact. 93% of participants reported a positive or very positive experience, and 87% said they would recommend Willys as an employer. Importantly, 87% entered the program with a positive view of Willys even before their first day, showing the brand value created by the initiative.
Managers also saw clear improvements: 74% reported summer temps were better prepared and quicker to contribute, while the program itself required managers to complete the journey first, making them more confident coaches.
The overall result was not only higher engagement and stronger brand perception but also a reduction in sick leave costs of €26,500 compared with the year prior.
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