Willy:s Improved Employee Readiness and Cut Sick Leave Costs Across 200+ Stores
Discover how Willy:s created a modern onboarding experience that starts before day one — built with Promote and Induction.
Discover how Willy:s created a modern onboarding experience that starts before day one — built with Promote and Induction.
Willys is Sweden’s leading discount grocery chain, offering a broad range of products in 200+ Group-owned stores and online.
7,273
€4.05B
Food Retail
Sweden
Stores across Sweden supported by the program
Of participants reported a positive onboarding experience
Reduction in sick leave cost compared to the year prior
Reported they would recommend Willy:s as an employer
Stores across Sweden supported by the program
Of participants reported a positive onboarding experience
Reduction in sick leave cost compared to the year prior
Reported they would recommend Willy:s as an employer
Willys is Sweden’s leading discount grocery chain, offering a broad range of products in 200+ Group-owned stores and online.
16,000
€4.05B
Food industry
Sweden
Willys, part of the Axfood Group, faced the challenge of introducing large numbers of new hires and summer employees in a consistent and engaging way across more than 200 stores in Sweden. Traditional onboarding lacked clarity, leaving employees uncertain before their first day, and managers without the tools to coach and support effectively.
Willys needed a scalable onboarding program that could build security, clarity, and community while strengthening its position as an attractive employer.
The onboarding program, built in Promote by Induction, delivered measurable impact. 93% of participants reported a positive or very positive experience, and 87% said they would recommend Willys as an employer. Importantly, 87% entered the program with a positive view of Willys even before their first day, showing the brand value created by the initiative.
Managers also saw clear improvements: 74% reported summer temps were better prepared and quicker to contribute, while the program itself required managers to complete the journey first, making them more confident coaches.
The overall result was not only higher engagement and stronger brand perception but also a reduction in sick leave costs of €26,500 compared with the year prior.
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