Atlas Copco's QA Academy Achieves 700% ROI From Sales Training Program
Discover how Atlas Copco transformed its sales approach for the QA portfolio using the Promote Platform.
Discover how Atlas Copco transformed its sales approach for the QA portfolio using the Promote Platform.
Atlas Copco is a global industrial leader providing innovative solutions in compressors, vacuum technology, power tools, and assembly systems, supporting industries worldwide in driving efficiency and growth.
50,000
€15B
Industrial
Sweden
Increase in leads & quotes
Organic growth of QA Portfolio
ROI from training program
Reflecting learner satisfaction
Increase in leads & quotes
Organic growth of QA Portfolio
ROI from training program
Reflecting learner satisfaction
Atlas Copco is a global industrial leader, supporting industries worldwide in driving efficiency and growth.
50,000
€15B
Industrial
Sweden
Atlas Copco set out to boost sales of its Quality Assurance portfolio, a key element in the company’s strategy for enabling smart factories, but local teams struggled to shift from product-focused pitches to customer-value conversations.
To solve this, the company partnered with Promote International to launch the QA Academy—a global sales training journey powered by the Promote platform.
The QA Academy delivered rapid impact. Within six months, quotes doubled and a single $148,000 deal generated a 700% ROI. One year later, QA sales grew by 158% compared to a 2% global average.
Collaboration with the QA Experience Center increased dramatically, while participants reported stronger confidence, more customer-focused conversations, and gave the program a 96% Net Promoter Score.
Our clients don’t just deliver training — they win by making training stick.
A few things to consider before trying the platform:
…there’s a Demo guide within each module, explaining all the nifty features of the Promote Platform! You can find it under resources on the right hand side of the screen.
