Atlas Copco's QA Academy Achieves 700% ROI From Sales Training Program
Discover how Atlas Copco transformed its sales approach for the QA portfolio using the Promote Platform.
Atlas Copco is a global industrial leader providing innovative solutions in compressors, vacuum technology, power tools, and assembly systems, supporting industries worldwide in driving efficiency and growth.
Employees
50,000
Revenue
€15B
Industry
Industrial
Origin
Sweden
+100%
Increase in leads & quotes
+158%
Organic growth of QA Portfolio
+700%
ROI from training program
96 NPS
Reflecting learner satisfaction
+100%
Increase in leads & quotes
+158%
Organic growth of QA Portfolio
+700%
ROI from training program
96 NPS
Reflecting learner satisfaction
Atlas Copco is a global industrial leader, supporting industries worldwide in driving efficiency and growth.
Employees
50,000
Revenue
€15B
Industry
Industrial
Origin
Sweden
qa academy
Challenge
Atlas Copco set out to boost sales of its Quality Assurance portfolio, a key element in the company’s strategy for enabling smart factories, but local teams struggled to shift from product-focused pitches to customer-value conversations.
To solve this, the company partnered with Promote International to launch the QA Academy—a global sales training journey powered by the Promote platform.
qa academy
Outcomes
The QA Academy delivered rapid impact. Within six months, quotes doubled and a single $148,000 deal generated a 700% ROI. One year later, QA sales grew by 158% compared to a 2% global average.
Collaboration with the QA Experience Center increased dramatically, while participants reported stronger confidence, more customer-focused conversations, and gave the program a 96% Net Promoter Score.
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