Telia Boosts B2B Retail Sales by 50% With Promote’s Learning Journeys
Discover how Telia transformed retail B2B training from costly classroom sessions into a scalable, high-impact program that drove measurable sales growth.
Telia Company is the leading telecommunications operator in the Nordic and Baltic regions, delivering connectivity and communications services to millions of customers through our sustainable and secure networks.
Employees
16,000
Revenue
€2.06B
Industry
Telecommunications
Origin
Sweden
+50%
Increase in Corporate Sales within two months
"I have tried several setups at Telia during my 8 years. This has been the best."
- Participant, Telia Company
+50%
Contries where program was rolled out
+83%
Increased confidence in B2B Sales
Telia Company is the leading telecommunications operator in the Nordic and Baltic regions, delivering connectivity and communications services to millions of customers through our sustainable and secure networks.
Employees
16,000
Revenue
€2.06B
Industry
Telecommunications
Origin
Sweden
+50%
Increase in Corporate Sales within two months
"I have tried several setups at Telia during my 8 years. This has been the best."
- Participant, Telia Company
+50%
Contries where program was rolled out
+83%
Increased confidence in B2B Sales
Telia B2B Retail sales program
Challenge
Telia’s retail staff were expected to sell both consumer products and complex B2B services, but traditional classroom training was expensive and ineffective. Few participants improved, advanced solutions were rarely sold, and high staff turnover meant constant retraining without lasting results.
Telia needed a scalable program that built confidence, drove real behavior change, and delivered measurable sales impact.
Telia B2B Retail sales program
Outcomes
With Promote’s High Performance Learning Journey, Telia transformed its B2B retail training. Within two months, corporate sales rose by 50%, and the share of participants selling advanced services jumped from 14% to 50%. Confidence increased, managers observed more offers and stronger customer dialogues, and 83% of participants reported gaining valuable tools and processes—results that inspired Telia to expand the approach company-wide.
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Full Case
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