Telia Boosts B2B Retail Sales by 50% With Promote’s Learning Journeys
Discover how Telia transformed retail B2B training from costly classroom sessions into a scalable, high-impact program that drove measurable sales growth.
Discover how Telia transformed retail B2B training from costly classroom sessions into a scalable, high-impact program that drove measurable sales growth.
Telia Company is the leading telecommunications operator in the Nordic and Baltic regions, delivering connectivity and communications services to millions of customers through our sustainable and secure networks.
16,000
€2.06B
Telecommunications
Sweden
Increase in Corporate Sales within two months
- Participant, Telia Company
Contries where program was rolled out
Increased confidence in B2B Sales
Telia Company is the leading telecommunications operator in the Nordic and Baltic regions, delivering connectivity and communications services to millions of customers through our sustainable and secure networks.
16,000
€2.06B
Telecommunications
Sweden
Increase in Corporate Sales within two months
- Participant, Telia Company
Contries where program was rolled out
Increased confidence in B2B Sales
Telia’s retail staff were expected to sell both consumer products and complex B2B services, but traditional classroom training was expensive and ineffective. Few participants improved, advanced solutions were rarely sold, and high staff turnover meant constant retraining without lasting results.
Telia needed a scalable program that built confidence, drove real behavior change, and delivered measurable sales impact.
With Promote’s High Performance Learning Journey, Telia transformed its B2B retail training. Within two months, corporate sales rose by 50%, and the share of participants selling advanced services jumped from 14% to 50%. Confidence increased, managers observed more offers and stronger customer dialogues, and 83% of participants reported gaining valuable tools and processes—results that inspired Telia to expand the approach company-wide.
Our clients don’t just deliver training — they win by making training stick.
A few things to consider before trying the platform:
…there’s a Demo guide within each module, explaining all the nifty features of the Promote Platform! You can find it under resources on the right hand side of the screen.