How Virtual Selling Drove Atlas Copco’s €140K Deals
Discover how Atlas Copco transformed its virtual sales approach for using the Promote Platform.
Atlas Copco is a global industrial leader providing innovative solutions in compressors, vacuum technology, power tools, and assembly systems, supporting industries worldwide in driving efficiency and growth.
Employees
50,000
Revenue
€15B
Industry
Industrial
Origin
Sweden
+80%
Increase in sales rep confidence
1000+
Assignments completed, 60% applied directly with customers
+1000%
ROI from training program within two months
77,5%
Increase in Social Selling Index Score
+80%
Increase in sales rep confidence
+1000
Completed assignments
+1000%
ROI from training program
+77,5%
Increase in Social Selling Index score
Atlas Copco is a global industrial leader, supporting industries worldwide in driving efficiency and growth.
Employees
50,000
Revenue
€15B
Industry
Industrial
Origin
Sweden
virtual selling 2.0
Challenge
When the pandemic forced Atlas Copco’s sales teams online, many struggled to sell virtually. Confidence was low, skills were lacking, and customer interactions suffered.
To solve this, Atlas Copco partnered with Promote International to launch Virtual Selling 2.0—a high-performance learning journey built and rolled out in just six weeks.
virtual selling 2.0
Outcomes
The program quickly paid off. Sales reps completed 1,000+ assignments, 60% applied directly with customers. Confidence rose by 80%, Social Selling Index scores jumped from 31 to 55, and new deals worth €140,000 delivered an ROI of over 1,000%.
Virtual Selling 2.0 not only drove immediate results but established virtual selling as a lasting advantage.
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