How Virtual Selling Drove Atlas Copco’s €140K Deals
Discover how Atlas Copco transformed its virtual sales approach for using the Promote Platform.
Discover how Atlas Copco transformed its virtual sales approach for using the Promote Platform.
Atlas Copco is a global industrial leader providing innovative solutions in compressors, vacuum technology, power tools, and assembly systems, supporting industries worldwide in driving efficiency and growth.
50,000
€15B
Industrial
Sweden
Increase in sales rep confidence
Assignments completed, 60% applied directly with customers
ROI from training program within two months
Increase in Social Selling Index Score
Increase in sales rep confidence
Completed assignments
ROI from training program
Increase in Social Selling Index score
Atlas Copco is a global industrial leader, supporting industries worldwide in driving efficiency and growth.
50,000
€15B
Industrial
Sweden
When the pandemic forced Atlas Copco’s sales teams online, many struggled to sell virtually. Confidence was low, skills were lacking, and customer interactions suffered.
To solve this, Atlas Copco partnered with Promote International to launch Virtual Selling 2.0—a high-performance learning journey built and rolled out in just six weeks.
The program quickly paid off. Sales reps completed 1,000+ assignments, 60% applied directly with customers. Confidence rose by 80%, Social Selling Index scores jumped from 31 to 55, and new deals worth €140,000 delivered an ROI of over 1,000%.
Virtual Selling 2.0 not only drove immediate results but established virtual selling as a lasting advantage.
Our clients don’t just deliver training — they win by making training stick.
A few things to consider before trying the platform:
…there’s a Demo guide within each module, explaining all the nifty features of the Promote Platform! You can find it under resources on the right hand side of the screen.
